Uniting Sports Business Clubs
The University Sports Business Alliance
Sport business clubs across Canada allow driven students the opportunity to develop valuable skills and gain experiences needed to succeed in their careers. By connecting university sport business clubs through the University Sports Business Alliance (USBA), we are able to share ideas, cross-promote club events, and support each other in a variety of ways.
In February of 2020 (during the first summer of COVID), select members of Brock University’s and McMaster University’s Sport & Business Associations met to discuss the alignment of Canadian sports business clubs. This was done with the purpose of connecting, supporting and growing student led clubs dedicated to the sport industry. The USBA began with nine clubs in September of 2020 and added four more clubs over the following six months. Today the USBA is led by current members of University Sport Business Associations across Canada.
Client Name
Canadian Sports Industry
Release Date
September 1, 2020
Project Type
Entrepreneurialism
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Provinces
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Canadian University Partners
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Represented students
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![Rowe_SBS[1]](https://jadonbernatsky.ca/wp-content/uploads/2021/05/Rowe_SBS1-104x150.png)
Other Creators
At the time, Kaz was the current Vice-President of Brock University’s Sport & Business Association.
At the time, Tyler was the outgoing President of Brock University’s Sport & Business Association.
At the time, Ben was the outgoing President of McMaster University’s Sport & Business Association.
At the time, Zach was the current President of McMaster University’s Sport & Business Association.
At the time, Spencer was the outgoing Chief Revenue Officer for McMaster University’s Sport & Business Association.